Progress Over Perfection
Build the strongest version of yourself with coaching that fits real life.
Alex Dea Jue delivers custom fitness and nutrition coaching built around your goals, your schedule, and your standards. No cookie-cutter plans. No hustle-culture burnout. Just a system that helps you keep progressing.
Online Coaching
Fitness, nutrition, and accountability in one system
About Alex
Coaching built on purpose, not shortcuts
Alex started training at 12 years old, watching his dad work out in the basement. What began as a way to build muscle and confidence eventually turned into a calling.
Coaching found him at a point in life when he knew he wanted to help people, even if he did not yet know exactly what that would look like. Today, that purpose shows up in every program he builds.
His philosophy is simple: progress over perfection. Alex helps clients train to become the best version of themselves, with systems that create real momentum without sacrificing the rest of life.
Outside coaching, Alex loves food, the outdoors, and music.
Services
Coaching options built for how you want to work
Every package is grounded in Alex's coaching philosophy: sustainable nutrition, intelligent training, and accountability that helps progress actually stick.
1:1 Online Fitness & Nutrition Coaching
Alex's most hands-on coaching experience for clients who want customized training, nutrition, and accountability.
- Custom workout program tailored to your goals and fitness level
- Custom meal plan and macro targets built around your preferences
- 1:1 check-ins and direct accountability
- Community support and group calls
Training & Meal Plan
A self-led option for clients who want structure without ongoing coaching.
- 12-week workout plan
- 12-week meal plan
- Clear structure to follow on your own schedule
- Designed around Alex's core coaching principles
Nutrition Coaching Only
Focused nutrition support for clients who want a better system around food, recovery, and consistency.
- Custom meal plan
- Macro guidance tailored to your goals
- 1:1 check-ins
- Ongoing accountability and nutrition adjustments
Results
Real clients. Real momentum.
From body recomposition to long-term consistency, Alex coaches people toward results they can actually maintain.
Kenny Campbell
Kenny lost 20 lb for his wedding and built enough confidence and momentum to get scouted by a modeling agency, showing what can happen when the right plan finally clicks.
Results come from a repeatable system: smart programming, nutrition that fits real life, and accountability that keeps the plan moving.
“Working with Alex literally changed my life. I originally decided to work with him to prepare for my wedding, but I kept up with the plan and quit my job after being scouted by a modeling agency.”
“I started working with Alex after trying to do it on my own for so long. I was working out and trying every diet, from low carb to intermittent fasting, and nothing seemed to stick. My biggest takeaway was that there is a fast way and a sustainable way to do things.”
“I did not start seeing real progress until I began working with Alex. He makes macro tracking easy to understand, adjusts my plan when needed, and keeps me accountable with consistent weekly check-ins. Since working with him, I have noticed more energy, a slimmer waistline, and a huge boost in confidence overall.”
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Ready to Start?
Spots are limited. Fill out the application below and Alex will be in touch within 24–48 hours.